Is edible dough here to stay or just a trend? 

You’re in a moment of weakness and that sweet tooth is driving you crazy. As you open the freezer you see it. A tub of cookie dough. Eating raw dough is as tempting as enjoying baked cookies fresh out of the oven. Everybody wants what they know they shouldn’t have. It’s the forbidden treat.

At least that’s what we’re told. Most of us who are tempted are willing to take our chances. But raw cookie dough is unsafe to eat because it contains uncooked eggs and flour. Raw eggs are commonly associated with salmonella. And no one wants to get sick and have to deal with fever, vomiting or diarrhea.

So what’s edible dough, and how has it affected the edible cookie dough fundraiser market? In a nutshell, its cookie dough designed to be eaten raw. It’s delicious comfort food without the potential side effects. You get to have your cake and eat it too! It’s made with heat-treated flour, but without the eggs. So there’s no risk of food-borne illnesses.

Common Edible Cookie Dough Questions 

Is Edible Cookie Dough Safe? 

Edible cookie dough is considered safe to eat uncooked because it’s made without eggs. It also uses heat-treated flour to reduce the presence of microbial pathogens. Heating the flour for a specific time kills many strains of bacteria.

Can it be baked? 

While tasting just like regular cookie dough when eaten raw, doesn’t work the same way if you attempt to bake it. Edible cookie dough contains no sodium bicarbonate which is a leavening agent. Leaven is a substance that causes a foaming action that lightens and softens the mixture.  When heated, leaven causes the dough to expand and rise.

Can You Eat Raw Dough? 

Regular cookie dough contains eggs and flour. Both contain harmful bacteria that can cause food poisoning. Raw eggs are normally heat-sterilized. This is a heating process that alters the proteins of infectious microorganisms. But this doesn’t fully remove the bacteria that can remain on the outer shell.

Fortunately, the odds of getting salmonella from eating raw eggs is relatively small. Yet according to the FDA, there are about 79,000 illnesses and 30 deaths each year from eating raw eggs.

How’s edible dough made? 

Edible dough is made without eggs. And the heat-treated flour reduces the presence of microbial pathogens. These are the bad germs your grandmother warned you about.

Sodium bicarbonate is also not present. This is a leavening agent that causes dough to rise when baked. Baking edible dough is not advised because certain essential ingredients are removed.

Edible Cookie Dough Facts: 

  • 2017 was the breakout year for edible cookie dough.
  • Cookie dough was the most talked-about ice cream flavor on social media in 2017. • Google trends show that “edible cookie dough” is at the highest index it’s ever been. • Reviews that mentioned “cookie dough” in the dessert category increased 68% from 2016. An all-time high. This was according to Yelp data from 2017.

The Future of the Edible Cookie Dough Fundraiser 

Eating raw cookie dough has long been a nostalgic act. But pasteurization and heat treatment advancements now make edible dough the safer alternative. Regardless of age, edible dough continues to excite adults and children alike. Let’s face it, we all crave it.

While many feel the cookie dough fundraiser market is full, sales remain strong. A study revealing flavour trends in 2020 summarized that raw dough remains prevalent. In restaurants, cookie dough is seeing a 9% year-over-year growth. And to top it off, chocolate chip cookie dough made America’s top 10 favourite ice cream flavours list.

We predict the demand for edible cookie dough will continue to grow stronger. Regular cookie dough remains a successful school fundraiser. It’s readily consumable and interest is growing due to more flavours being introduced.

So if you’re looking for something unique, edible cookie dough may your answer. This could translate into huge profits for your school or group.

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